BUSINESS AND MARKETING SOLUTIONS FOR A DANCE SCHOOL
Established in 2004, this Cheshire-based dancing school provided professional Ballroom, Latin American and Salsa dancing tuition to children, adults, wedding couples, businesses and schools. The 6-week dance term structure enabled participants to grasp the fundamental basics of dancing whilst also ensuring progression each week.
As the business owner and professional dance teacher, this role required utilising my business studies degree acumen, professional dancing qualification and a passion for dance, to inspire people to learn the dance.
Marketing Objectives – Promote Brand Awareness | Generate Bookings
The creation of a strong brand was fundamental to the success of the business. A slick, informative website and accompanying brand touchpoints ensured:-
- Standout in the market
- A positive start to the customer journey
- Confidence in the standard of service that they would receive
Customer activation, conversion, retention and re-generation was consistently achieved through the formulation and execution of specifically timed online and offline marketing activities.
Business and Marketing Activities
- Advertising
- Business Development
- Business Strategy
Business and Marketing Activities
- Advertising
- Business Development
- Business Strategy
- Database Creation and Management
- Digital Marketing
- Email Marketing
- Lead Generation
- Marketing Material
- Website Maintenance
- Database Creation and Management
- Digital Marketing
- Email Marketing
- Lead Generation
- Marketing Material
- Website Maintenance
Achievements and Results
The execution of a carefully planned business and marketing strategies led to the achievement of the following:-
Created a Strong Brand
The identifiable brand became synonymous with professionalism and high quality, and attracted custom from business professionals and secured performances and workshops from the Strictly Come Dancing professionals.
Taught 2000+ People to Dance
First class communication was at the centre of the business and required a tailored approach to successfully teach participants from across many demographics, whilst also dealing with external agencies ranging from Councils to Strictly Come Dancing professionals.
Improved Health and Wellbeing
Attending dance classes had a positive effect on the local members of the community and enriched the health, wellbeing and the social lives of all those who attended.