MARKETING SOLUTIONS FOR AN IBM BUSINESS PARTNER
This position involved working for a Manchester-based IBM Business Partner. The key objective of the role was to promote the IBM hardware, software and technical solutions to existing and potential clients situated across the public and private sector.
Marketing Objectives – Increase Brand Awareness | New Business Generation
Working as part of the dedicated Marketing Team and reporting to the Marketing Director, this role involved identifying the desired target audience and communicating the benefits of IBM technology for IT requirements. This was achieved by building the brand’s presence through the deployment of a new website, digital marketing activity and hosting corporate events. The creation of a new ACT client database ensured that there was a central source for the client data and project status.
Business and Marketing Activities
- Corporate Event Organisation
- Database Creation and Management
- Email Marketing
Business and Marketing Activities
- Corporate Event Organisation
- Database Creation and Management
- Email Marketing
- Marketing Asset Creation
- Website Maintenance
- Marketing Asset Creation
- Website Maintenance
Achievements and Results
The execution of a carefully planned business and marketing strategies led to the achievement of the following:-
Client Wins
The digital promotion of the customised IT solutions on offer led to new client wins and retained business.
Successful Events
The corporate events for the stakeholders of the business boosted team morale and led to improved communication and teamwork across the business.
Database Management
The implementation of a new database contributed to streamlined communication and cohesion between the marketing, sales and IT teams.