MARKETING FOR A TV AND CONTENT PRODUCTION COMPANY
Working as part of the talented production team for one of the UK’s leading TV and Content production companies, this business and marketing role concentrated on promoting the extensive range of production services offered by the business. Based in the nerve centre of production; MediaCity, this reputable production company are well known for producing high quality content within budget, whilst delivering return on investment.
Business and Marketing Objectives – Promote Services | Win New Clients
This all encompassing role involved applying a mix of traditional, digital and promotional marketing activities to promote their production services. Potential clients were educated on the benefits of investing in advertising, including; TV Advertising, Targeted TV Advertising, Radio Advertising, Social Media Content and Corporate Videos.
By identifying specific audience groups, the marketing messaging and relevant previous work examples were used to communicate with the target businesses in order to win new clients. These new clients included high profile brands, private sector businesses, public sector organisations and SMEs.
Business and Marketing Activities
- Business Development
- Database Management
- Digital Marketing
Business and Marketing Activities
- Business Development
- Database Management
- Digital Marketing
- Email Marketing
- Lead Generation
- Pitch and PowerPoint Documents
- Social Media Management
- Website Maintenance
- Email Marketing
- Lead Generation
- Pitch and PowerPoint Documents
- Social Media Management
- Website Maintenance
Achievements and Results
The execution of carefully planned business and marketing activities led to the achievement of the following:-
Client Wins
The marketing activity led to the achievement of client wins, including; high profile brands, private sector clients, public sector organisations and small businesses.
Business Collaborations
Strategic business collaborations were formed as a result of investing time and effort networking and attending sector events and exhibitions.
Awards and Accolades
Through completion of award entries and promotion of the production work projects, a number of awards were won both in the UK and the USA.