Your Strongest Marketing Asset
It doesn’t matter the size of your business, it’s important to keep your team informed, included and updated on your business activity. By taking the time to communicate your latest news and achievements to your team, you’re showing that they’re an integral part of the business.
The importance of internal communications was magnified during the pandemic, when many people were put on furlough, flexi-furlough, and weren’t able to perform their regular role for the business. Some employees lost touch with what the business was doing, due to cuts in marketing spend and the lack of PR and social media activities, but the businesses that triumphed, were the ones who kept their staff in the loop with regular updates.
From a marketing perspective, your employees are one of your strongest business assets and marketing channels. By giving your team the information, content and tools to promote your news, they will act as the perfect ambassadors for your business.
Internal Marketing Updates Are Key
Your team are stakeholders of the business, they want to hear about how their hard work and commitment is contributing towards the bigger picture, and the achievement of goals and objectives.
A regular update newsletter / email featuring items like your latest projects, new product launches and client wins, are all stories for your staff to be proud of. This can help contribute towards employee loyalty, a boost in morale, and increased motivation.
Invest in your team, by providing a social media training session.
This will give your team the confidence to post on social media, and also provides a great opportunity to create social media guidelines.
What To Include In Your Internal Marketing Update
A Short, Concise Overview
Get to the point with a short, concise overview of the stories and news that you have been promoting across your company website and social media channels.
Links To The Content
Links to the stories and posts that you have promoted across your business / brand channels. This will encourage your team to view and interact with the content, and share the news across their individual profiles too.
Promotional Assets
Include images, assets and associated hashtags that you would like to be featured with any personal posts. Images attract attention and help to increase the share and reach of social media posts.
Future Activity
Advance notice of upcoming posts, blogs and stories, this will allow your team to contribute towards future stories.
Creating Social Media Guidelines For Business
It’s a good idea to create clear, easy to follow guidelines that are applicable to employees at all levels of your business. This set of social media rules will ensure that everyone knows what is expected from them when interacting with company related topics on social media channels. Examples of topics to include within the guidelines could be:-
Standard Information
Standard information to include witin the posts, the company profile handles e.g. @ZAAMarketing and any hashtags # that will help with promotion.
Brand Voice
Examples of the wording that you would like to be used within posts, to ensure that it is in-keeping with the company’s online reputation.
Personal Viewpoint
Encourage employees to talk about their contribution towards the project. This will give an authentic feel to the posts.
Do you need social media guidelines for your business?
Building on experience gained from managing social media profiles for various businesses, ZAA Marketing can work with you to create social media guidelines for your business.
To find out more just click on the button below.
More ZAA Marketing Blog Posts
Master The Tender Process For Future Success
Where To Start When Approaching The Tender ProcessTender Preparation The words 'tender process' can appear to be daunting and time consuming for many businesses, but it's definitely a skill that's worth mastering! By taking the time to get your approach and framework...
Unlock The Power Of Your Owned Media Channels
Take Advantage Of The Channels That You Can Control The Power Of Owned Media With the constant social media algorithm updates, interface enhancements, cookie policy changes and the challenges of data privacy laws, there's one thing that your marketing strategy has to...
A Glossary of Marketing Acronyms and Abbreviations
Understanding all those Marketing acronyms and termsA ZAA Marketing Glossary of Acronyms If there's one thing that you can guarantee about Marketing talk, it's the overwhelming amount of acronyms that are used! So here's a little ZAA Marketing guide to some of the...